Cotton has always been the choice fiber because of its inherent comfort, hand, feel, breathable, quietness, style, image and history.
The Problem:
Cotton has always lacked the basic performance attributes which lead to the rise of synthetics in the apparel market. Interestingly enough, in recent years, synthetic manufacturers have been trying hard to make, for example, polyesters feel like cotton.
prefers cottons over synthetics for style and
The negative attributes of cotton include over 100% absorption of water when wet, lack of any stain resistance, very long drying times and therefore not practically useful for the slightest weather change.
Because the consumer stillcomfort reasons, the industry has recently began to address the demand by trying to develop performance cottons - unsuccessfully.
The reasons for the lack of success have been:
- Poor adhesion of water & stain repellant chemicals to the cotton fiber due to the traditional nature of the dyeing and finishing process
- Lack of understanding the proper use of water repellant chemicals on cottons, which is significantly different than on synthetics
- Companies who try to transfer technologies developed for other industries and apply them to cottons
- Natural tendency of cotton to absorb a lot of water and stain easily whereas synthetics naturally absorb less water and also do not stain quite easily
- Technical challenges, such as inconsistent curing of current water-repellant chemical causing skin irritation on consumer
Our solution:
Due to the traditional application methods creating performance and curing issues which has been plaguing the industry for a long time, our process was specifically developed for water & stain repellant application to address and solve these problems.
We see a unique opportunity in cotton and denim. Specifically, we can use the advantages of our technology, C-6 Technology, to create a truly high performance cotton and denim that performs like a synthetic while keeping all cotton's natural attributes.
Our process is applied as a liquid performance finish; specifically, water and stain repellant finishes, to apparel after the garment has been completed. This brings added durability, flexibility in fabric type, quickness to market, and waste reduction cost to customers.
The process adds durability to any finish when applied to garments that could not be achieved in the conventional fabric finishing systems employed today. Not only is the entire garment treated and protected, but seams, embroideries, logos, zippers and pockets are also protected from outside influences of daily weather and wear.
Conventional water resistant treatments, currently on the market, are done mostly on raw fabrics. Therefore apparel manufacturers are locked into specific fabric types made available by the mills doing the treatments. However, in our process, virtually any garment made out of cotton or synthetic fabric or a blend thereof can be treated providing all of the advantages of a high performance product.
C-6 Technology treated clothing absorbs much less water making the water consumption used while washing treated clothing much less than a non-treated article of clothing, saving water. Treated clothing also dries twice as fast as untreated clothing saving on electricity making clothing treated with C-6 Technology Eco-Friendly.
